HOW IT ALL STARTED
One steamy night back in 2022, after an evening of festivities, Erik, his wife Daisy and Henrik stopped in for some late night pancakes at Astros family restaurant in Silverlake. While ogling the menu Henrik stumbled upon the wine section and marveled over the fact that they simply offered “Glass of wine”. No fuss, just straight to the point in true diner fashion.
This sparked the concept of “Diner Wine”, a simple, no fuss, come as you are wine for us regular Joe’s. Basically diner in a can, to be enjoyed in bars, at festivals, bbqs, picnics, house parties and of course at your favorite diner!
Now, let's address the elephant in the vineyard...
"You don't need a sommelier degree to enjoy a fantastic can of wine.
Just trust your taste buds, focus on your homies and we'll take care of the rest!
We believe that life should be fuss-free. That's why we are curating a selection of wines that are delicious, affordable, and ready to be enjoyed with no pretentiousness attached. Easy to pronounce, easy to drink!
Say goodbye to the wine snobs and hello to a hassle-free wine journey.
Life's too short to follow the rules, especially when it comes to wine.
Cheers to the good times, the laughter, and the music too!"
/ Henrik Jonzon (co-founder)
